As professional salespeople, we've all heard (and likely believe) this age-old adage: People buy from people they like and trust.
But how do you become a true, "trusted advisor?" If you googled that question, you'd likely come up with endless results, many of them valid, some of them cheesy, but very few, if any, based on empirical, scientific facts. At Braintrust, we believe that people buy from people they trust, and they trust people they connect with.
Welcome to the new way to shorten your sales cycle, create lasting trust, and unleash your sales growth! Tapping into the neuroscience of sales, you will learn to recreate your messaging, leveraging beliefs and values to connect with your customer, and communicating differentiation by going beyond features and into true benefit. Accessing the insight in this course will allow you not only to understand how your customers perceive your pitch, but how to position yourself as a solution to their problem rather than just another commodity.
***Note: If you haven't already, we would highly encourage you to take Course 1: Science of Customer Decision Making course as an entry to this content. While it is not required, it will put you on much firmer footing in some of the scientific discussions included in this course and will help you maximize the impact on your sales growth.
If you'd like to take both courses, you can check out our bundled option here.